Case Study 2:
Spokesperson Academy Programme for a Global Company

Scientifically created a Spokesperson Academy for senior leaders across a large Pharmaceutical company.

The programme was developed initially for the company General Managers who were the target group for the first year and was expanded in the second and third years to include the global leadership teams and their -1s.  

The programme is in its 3rd year and is ongoing.  More than 400 leaders have been trained representing more than 38 countries/regions spanning the US, Europe, Australasia and Africa.

The custom training programme was developed around the specific needs of the client and has included the following topics at a plenary level.

  • Foundational spokesperson skills
  • Media training for company representatives
  • Storytelling for influence
  • Managing difficult conversations
  • Advanced media training skills

Virtual workshops for 3-4 people have focused on key message delivery, speaking with one voice, managing Q&A and effectively setting boundaries. 

Some leadership teams have also been trained in person at tailored off-site events.

Additionally in 2023 – bespoke on-demand content has been created as a living resource for the participants.

Feedback from participants:

  • “You transformed something that could be really uncomfortable into something that could be joyful. You really boosted my self-confidence.”
  • “For the first time, I felt empowered after such a training. The approach, to build on strengths without sugarcoating was super helpful. On top, for the first time I felt capable and motivated to engage in Comms initiatives.”
  • “I learned easy, effective tools for everyday situations as well as for spokesperson situations. The training changed my approach to communication in my meetings and I wish I had had the training before I interviewed for my current position!”

“This was one of the best trainings I’ve ever had.”

-Senior leader and programme head for one of our academies

“I’ve particularly appreciated building the skills over time and being able to continue to practice in a safe space.”

- Programme participant