Case Study 1:
Media & Spokesperson Training for Leadership Team

Media and spokesperson training for a senior leadership team at a major pharmaceutical company

FBA provided virtual media and speaker training to a group of 8 leaders. The custom training focused on key message delivery, communicating a desired story in Q&A, answering difficult questions, and using media techniques to connect with the audience.

A plenary session provided an overview of the theory and techniques. Over the next week, the participants all attended one practical half day workshop in groups of 2 and 3.  The participants were videoed and coached as their media skills were put into practice.

The same group requested refresher training on the same skills to practice new messaging and new Q&A situations the following year and this training is now an annual part of their training calendar

Post training feedback

  • 100% of the team rated the training as excellent: 5/5
  • 100% found the skills trained valuable to their daily work
  • 100% would recommend to colleagues

Qualitative feedback from participants:

  • “I enjoyed the training and learned a lot.  It felt as though a professional ball player came over to show us fundamentals. Such quality.  And a good reminder for me of how much I take for granted when communicating and the difference between communicating and communicating effectively. Thank you!”
  • “Thanks so much for the fabulous training. We heard so much good feedback from the leadership team members.”
  • “Thank you so much. It is always great to see how with your feedback and tips we can make huge progress.” 

“It’s amazing the difference after these 3 hours of work that we’ve done – it’s like night and day.”

- Session participant