Our Approach –
the FBA Methodology

We equip scientists, communicators and leaders with the skills to engage, influence, and drive change.

Meet the Founder

Jo Filshie Browning, the founder of FBA has spent over 15 years developing our targeted, evidence-based training that will empower you with the communication skills to cut through the noise and deliver real impact.
With thousands of students already trained, the Leadership Communications Academy is built on an academic, evidence based communications approach – and it works.
Learn More

Communications Skills They Didn't Teach In University

Your communication skills have helped you get where you are today. But if you’re looking to take your career to the next level, that often means taking your communication skills there too.
When a senior leader handles a tough Q&A with calm authority, or responds to press scrutiny with clarity and confidence, it can seem like natural talent.
But the truth is: great communicators aren’t born—they’re trained.
Great science deserves great communication. Facts don’t speak for themselves. In an age of misinformation and shrinking attention spans, how you communicate determines whether your work is understood, trusted, and acted upon.
Today, the spoken word matters more than ever. Scientists and medical leaders are under the spotlight – navigating media scrutiny, public debate, and policy influence in a world saturated by noise.

To cut through the noise, you need more than expertise

You need impact. The ability to communicate clearly, confidently, and convincingly isn’t a luxury; it’s a necessity.

What Our Clients Are Saying

Thank you for the brilliant summary and also for the great coaching sessions!! I thoroughly enjoyed the interactions as you helped me reflect. I tend to be quite reflective in general…. However, having someone like your self facilitating the reflective process was tremendously valuable.

YK Japan

I can highly recommend working with Jo and her team. Jo is extremely thorough in her preparation, asks all the right questions and takes a very thoughtful approach to designing media training. Working with her has really helped us to connect with our stakeholders in a much more constructive and positive way.

JM Switzerland

People talk about the vital importance of improving communication, but they don’t tell us how. You guys have really helped us to understand the how. It was so practical and immediately useful. It was one of the best trainings I’ve had.

ND Switzerland

A really big THANK YOU! Your help refining the messages, story flow and how we communicate and manage the room was a core factor in our success today.

CE Switzerland

Thank you for your time and insight today - the team was inspired. I am not sure they had ever met someone like you before and actually seen what great looks like. It was a gift - thank you… for making it happen.

KH Germany

The coaching session was an extremely helpful experience for me…so useful to have a record of this constructive feedback on what works best for me on camera, and will certainly revert back to the video in future, as needed.

CM Switzerland

It went very well, we received great feedback. Your preparation and coaching was very efficient. I am really glad you were available on such short notice.

ML Switzerland

It’s amazing the difference after these 3 hours of work that we’ve done – it’s like night and day.

GT United States

Thanks so much for the fabulous training. We heard so much good feedback from the leadership team members.

SO Switzerland

I just wanted to say thanks again for the training. The interview went really well and the training was directly helpful in many different ways.

JO Germany

I’ve heard from so many attendees how valuable this was for them.

EP Switzerland

Thanks so much again for this lovely experience, the great insights from real comms pros and most of all the great learning experience propelling us from a first, bumpy practice to quite a satisfying interview after just a few hours.

SW Switzerland

I honestly wasn’t sure how this was going to work as an online training. But I wanted to share with you that I’m really surprised how well it worked. I had a lot of fun and learned so much.

MS Switzerland

We just heard back from our colleagues about how much they got out of the first training session - the guidance provided came across as very clear, and they truly appreciated you sharing practical examples on how to answer potential nightmare questions.

KR Switzerland

This has been the best training that I’ve had… I will call some colleagues to say this was amazing. And I think we need to look into how we are going to train our people, because we need to pick up what we learned today. It was really fantastic. Thank you so much.

CC Portugal